Stories > Ferrari named world’s strongest brand second year in a row
Ferrari named world’s strongest brand second year in a row

Ferrari named world’s strongest brand second year in a row

Published 2020-02-14 by Administrator

According to the agency Brand Finance, the Italian supercar manufacturer is the strongest brand in the world.

The organisation’s latest annual report gives the Prancing Horse a result of 94.1 points out of 100 based on the Brand Strength Index (BSI). Only 12 brands in total from all industries get the highest AAA+ rank and Ferrari tops all of them.

“The embodiment of luxury, Ferrari continues to be admired and desired around the world, and its outstanding brand strength reflects this,” David Haigh, CEO of Brand Finance, comments. “It is no wonder that many consumers, who might never own a Ferrari car, want a bag or a watch emblazoned with the Prancing Horse, but it is also crucial that the company management remain at the steering wheel of the brand’s future and maintain its exclusive positioning by monitoring the licensing output closely.”

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