Stories > Meet our head of merchandise: Joakim Niss

Meet our head of merchandise: Joakim Niss

Published 2020-01-22 by Administrator

Our newly appointed head of merchandise has spent his entire career working in the fashion industry. Most notably from Ralph Lauren. His next mission is to create the Gran Turismo drivers collection.

The lion on clothing?

Joakim Niss: Absolutely. Gran Turismo has been around for almost 20 years. This is more history than many successful clothing brands. The connection to motorsport and luxury is unique.

What I like the most is that the collection is limited to the drivers. Only drivers of the Gran Turismo events can have them. There is no fan collection planned. The entire range of products is thus inaccessible to the general public. The lion logo and the items will only be available for owners of supercars.

This is a fantastic value proposition. Many luxury brands are just about selling a lot of products. Here it is much more difficult to obtain. You need to own a Ferrari or a Lamborghini. This is a thrilling prospect that is quite unparalleled in the industry.

What kind of things are you planning?

Joakim Niss: We start with a limited series of polos, jackets and t-shirts. Very high quality, low production numbers. When a certain item is sold out we will make a new design to replace it. I have been given almost free hands to design the wear.

There will be classic items in the inventory, as well as some futuristic experimentation. It will be a lot of fun, and some items I can guarantee will make the Gran Turismo driver really stand out from the crowd.

When can we see the first collection?

Joakim Niss: It will be ready before the start of the 2020 season. Drivers will be able to select their gear on the web and on certain events. Those two events are probably Poland and Nurburgring. We will decide during the spring. I am really looking forward to join an event and meet everyone.

What is your dream car?

Joakim Niss: I'm more of a motorcycle guy. Living in central Stockholm a motorcycle is practical and fun. If I must choose a supercar I would chose a Porsche 964 RS or a Lamborghini Diablo Jota. There is something about them doors on the big Lamborghinis! I love them.

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Events Calendar

Gran Turismo Adriatica 2021
1-9 May 2021
Slovenia - Croatia - Bosnia - Montenegro - Serbia
Gran Turismo Due Miglia 2021
12-15 May 2021
Viareggio - Grosetto - Arezzo - Florence - Bologna
Gran Turismo Riviera 2021
8-13 June 2021
Forte dei Marmi - Portofino - Monaco - St Tropez
Gran Turismo Polonia 2021
1-7 July 2021
Wroclaw - Krakow - Warsaw - Poznan
Gran Turismo Baltica 2021
20-24 July 2021
Riga, Latvia
Gran Turismo Spa 2021
9-12 August
Gran Turismo Europa 2021
28 August - 5 September 2021
Kitzbuhel - Cortina - St Moritz - Andermatt - Monaco - St Tropez
Gran Turismo Nurburgring 2021
6-9 September 2021
Nurburgring, Germany
Gran Turismo Italia 2021
11-19 September 2021
Portopiccolo - Cortina - Garda - Como - Modena - Chianti - Perugia - Rome
Gran Turismo Toscana 2021
5-10 October 2021
Maranello - Florence - Grosseto - Lucca
Gran Turismo St Moritz 2022
January 2022
St Moritz, Switzerland
Contact us

While our head offices are in Geneva, Switzerland, the team is spread throughout Europe: Sweden, Poland, Italy and Croatia. Please select the appropriate team member to contact below.

For general enquiries, you can always use For event registrations, please use

Peter Ternstrom Peter Ternström
+46 (0)70 530 06 89
Justyna Weclawiak Justyna Weclawiak
Head of event organisation
+48 509 706 651
Michal Weclawiak Michal Weclawiak
Event coordinator - General
‭+48 602 134 467‬
Chiara Mannucci Chiara Mannucci
Event coordinator - Italy
+39 346 763 22 74
Zdravko Anticic Zdravko Anticic
Event coordinator - Balkans
+385 (0)91 917 32 77
Pietro Bonuccelli Pietro Bonuccelli
Supercar fleet manager
‭+39 349 888 33 89‬
Marcin Jellinek Marcin Jellinek
PR and Media
+48 519 189 081
Joakim Niss Joakim Niss
Head of merchandise
‭+46 (0)70 468 60 75‬
James Holm James Holm
+46 (0)70 713 71 42