Stories > Meet our head of merchandise: Joakim Niss
Meet our head of merchandise: Joakim Niss

Meet our head of merchandise: Joakim Niss

Published 2020-01-22 by Administrator

Our newly appointed head of merchandise has spent his entire career working in the fashion industry. Most notably from Ralph Lauren. His next mission is to create the Gran Turismo drivers collection.

The lion on clothing?

Joakim Niss: Absolutely. Gran Turismo has been around for almost 20 years. This is more history than many successful clothing brands. The connection to motorsport and luxury is unique.

What I like the most is that the collection is limited to the drivers. Only drivers of the Gran Turismo events can have them. There is no fan collection planned. The entire range of products is thus inaccessible to the general public. The lion logo and the items will only be available for owners of supercars.

This is a fantastic value proposition. Many luxury brands are just about selling a lot of products. Here it is much more difficult to obtain. You need to own a Ferrari or a Lamborghini. This is a thrilling prospect that is quite unparalleled in the industry.

What kind of things are you planning?

Joakim Niss: We start with a limited series of polos, jackets and t-shirts. Very high quality, low production numbers. When a certain item is sold out we will make a new design to replace it. I have been given almost free hands to design the wear.

There will be classic items in the inventory, as well as some futuristic experimentation. It will be a lot of fun, and some items I can guarantee will make the Gran Turismo driver really stand out from the crowd.

When can we see the first collection?

Joakim Niss: It will be ready before the start of the 2020 season. Drivers will be able to select their gear on the web and on certain events. Those two events are probably Poland and Nurburgring. We will decide during the spring. I am really looking forward to join an event and meet everyone.

What is your dream car?

Joakim Niss: I'm more of a motorcycle guy. Living in central Stockholm a motorcycle is practical and fun. If I must choose a supercar I would chose a Porsche 964 RS or a Lamborghini Diablo Jota. There is something about them doors on the big Lamborghinis! I love them.

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Testimonials

Peter Stavling
Peter Stavling
Photographer
"Nothing beats Peters events if you like super cars and a crazy time. Both thumbs up from me!"
Philipp König
Philipp König
Nürburgring Hero
"Gran Turismo's annual event on the Nürburgring is of epic proportions. Without a doubt the best supercar event on the track, that I really look forward to every year."
Andrzej Kuczynski
Andrzej Kuczynski
Mercedes-AMG power slider
"No one can organise better supercar events than Gran Turismo. Events like Gran Turismo Italia, Europa, Mille Miglia, Spa and Nurburgring are the best."
Jonas Carlsson
Jonas Carlsson
Nürburgring Fan
"Gran Turismo's events on the Nürburgring and in Poland has been an annual must-do tradition since over a decade now. Highly recommended!"
The Drivers Collection

Events Calendar

Beautiful road trips and famous racing tracks since 2002. Supercars only.

Gran Turismo Riviera
8-13 June 2021
Forte dei Marmi - Portofino - Monaco - St Tropez
Fully booked
Gran Turismo Due Miglia
16-19 June 2021
Viareggio - Grosetto - Arezzo - Florence - Bologna
Fully booked
Gran Turismo Polonia
1-7 July 2021
Wroclaw - Krakow - Warsaw - Poznan
Fully booked
Gran Turismo Adriatica
11-19 July 2021
Slovenia - Croatia - Bosnia - Montenegro - Serbia
Fully booked
Gran Turismo Spa
9-12 August 2021
Spa-Francorchamps
Fully booked
Gran Turismo Europa
28 August - 5 September 2021
Kitzbuhel - Cortina - St Moritz - Monaco - St Tropez
Gran Turismo Nurburgring
6-9 September 2021
Nurburgring, Germany
Gran Turismo Italia
11-19 September 2021
Trieste - Cortina - Como - Modena - Chianti - Rome
Fully booked
Gran Turismo Toscana
12-17 October 2021
Maranello - Florence - Grosseto - Lucca
Gran Turismo St Moritz
January 2022
St Moritz, Switzerland
Fully booked
Gran Turismo Riviera
6-10 June 2022
Forte dei Marmi - Portofino - Monaco - St Tropez
Gran Turismo Sardinia
15-20 June 2022
Sardinia, Italy
Fully booked
Gran Turismo Verso Maranello
23-30 July 2022
Scandinavia - Warsaw - Prague - Cortina - Maranello
Contact us

While our head offices are in Geneva, Switzerland, the team is spread throughout Europe: Sweden, Poland, Italy and Croatia. Please select the appropriate team member to contact below.

For general enquiries, you can always use info@granturismo.org. For event registrations, please use registry@granturismo.org.

Peter Ternstrom Peter Ternström
President
+46 (0)70 530 06 89
Justyna Weclawiak Justyna Weclawiak
Head of event organisation
+48 509 706 651
Michal Weclawiak Michal Weclawiak
Event coordinator - General
‭+48 602 134 467‬
Chiara Mannucci Chiara Mannucci
Event coordinator - Italy
+39 346 763 22 74
Zdravko Anticic Zdravko Anticic
Event coordinator - Balkans
+385 (0)91 917 32 77
Pietro Bonuccelli Pietro Bonuccelli
Supercar fleet manager
‭+39 349 888 33 89‬
Marcin Jellinek Marcin Jellinek
PR and Media
+48 519 189 081
Joakim Niss Joakim Niss
Head of merchandise
‭+46 (0)70 468 60 75‬
James Holm James Holm
Photography
+46 (0)70 713 71 42