Stories > Do NOT wear Hawaii shirts at Lamborghini events
Do NOT wear Hawaii shirts at Lamborghini events

Do NOT wear Hawaii shirts at Lamborghini events

Published 2023-06-27 by Peter Ternström

I messed up, and it’s pretty serious. There isn’t a day goes by that I don’t think about my huge faux pas that happened two years ago. This is total cringe material. We are going to Rome, and the presentation of the Lamborghini Huracan STO.

It’s the end of July, and scorching hot, as is usual in Italy during summer. The car was absolutely fantastic, the best I have ever driven – and I have driven just about every supercar on earth. It sold like crazy, too.

Now to the point. I love Hawaiian shirts. It’s my favorite thing to wear on hot summer days. There are a lot of different sizes and shapes, and they work like an air-conditioning system. So, if you wear it right, the fit is quite loose and lets in plenty of air. Very comfortable. Feel free to try it out! I have a considerable collection, ranging from the classic red magnum shirt to more elegant ones in darker colors.

Of course I had a Hawaiian shirt on me the day we test drove the car. A red one. It was a fantastic day at the Vallelunga race track, half an hour’s drive outside Rome. Lots of time with the car, and then a bunch of interviews, including one with head of design Mitja Borkert and Maurizio Reggiani, who was head of development.

In the evening, a dinner was arranged at the hotel for the journalists who had driven the car during the day. There were four or five of us in total. As it was extremely hot even in the evening, I did not bother wearing a jacket.

Instead, I wore a bright blue Hawaii shirt, with a pattern of surfboards and palm trees. In such a nice restaurant, I should absolutely not have done that. When I was shown to the table, I realized that I messed up completely. I’m not having dinner with scruffy motoring journalists. I am having dinner with Stephan Winkelmann himself – CEO of Lamborghini and Bugatti. He is extremely well dressed in a suit and tie. I’m dressed like a clown.

Luckily, we share a table with a few others from Lamborghini, who are a bit more relaxed. However, nobody else was wearing a colorful shirt with surfboards on it. During dinner, I told Stephan Winkelmann how incredibly well dressed everyone in the restaurant was. “It’s like a fashion show”. “Yes, and then there’s you” - He replied with a smile.

It was incredibly awkward. I hoped that I would be invited to more test drives in the future, even though I realised that my chances were pretty slim. Nobody wants to have an elegant dinner with a clown.

But wait, it gets even worse. During the autumn the same year, Lamborghini produces and publishes a series of videos explaining how to properly dress in different situations. The first video was about "selecting a proper shirt". It was later confirmed that these videos were a direct reaction to my Hawaii-shirt faux pas in Rome.

Two weeks later, Stephan Winkelmann handed over the CEO position of Bugatti to Mate Rimac in a formal ceremony at Bugatti's factory in Mulhouse. Mate Rimac wore shorts and a t-shirt, to the dismay and disgust of all the elegantly dressed Italians.

Thank you Mate! You took some pressure off a Swedish motoring journalist who didn't understand basic dress code.

One year later, I got invited to the Huracan Tecnica journalist preview in Valencia. I wore a navy club blazer and a tie for the dinners, and again, I had Stephan Winkelmann sitting right next to me. He gave me the thumbs up for my attire. Thank god.

Related

>> Downforce is dark magic (Huracan STO test drive)

Peter Ternström
Peter Ternström
peter@granturismo.org

Coming Events

Gran Turismo Nurburgring
Spring 2025
Nurburgring, Germany
Gran Turismo Riviera
8-13 June 2025
Forte dei Marmi - Santa Margherita - Monaco - St Tropez
Subscribe to our newsletter

The latest news and stories. All the best roads, hotels and restaurants. Invitations to exciting events. Be the first to know by subscribing to our newsletter.

Mondo Gran Turismo

More news and stories from the world of Gran Turismo

All you need to know about Italy's history in ten minutes
All you need to know about Italy's history in ten minutes
Have ADHD? Look no further. We have compressed Italy's history to a less than ten minutes read. You will know everything about Italy's history and be much better informed than 95 per cent of your friends.
The flight safety briefing you have never heard
The flight safety briefing you have never heard
Don't skip this one
Here is the new Lamborghini logo
Here is the new Lamborghini logo
Automobili Lamborghini just came out with a logo refresh
Spa-Francorchamps to ban senior drivers in 2025
Spa-Francorchamps to ban senior drivers in 2025
Are you 55 years or older? Then you might not be able to drive on Spa-Francorchamps.
Was this Ferrari 288 GTO Enzo's apology to Niki Lauda?
Was this Ferrari 288 GTO Enzo's apology to Niki Lauda?
The secret deal between Lauda & Ferrari
How it all started: Gran Turismo Polonia
How it all started: Gran Turismo Polonia
20 years ago - Gran Turismo Events was born.
The true cost of owning a Ferrari
The true cost of owning a Ferrari
Objects in the mirror can be closer than they appear
Here are the top 60 pictures from the 2023 season
Here are the top 60 pictures from the 2023 season
Here are our favourite pictures from the 2023 season.
The astonishing stats from the 2023 season
The astonishing stats from the 2023 season
The total kilometres driven on all road trip events came in at 357 670 kilometres.
Here are our new rental cars for 2024
Here are our new rental cars for 2024
Out goes 2023 and in comes the 2024 season, and with it a plethora of new supercars available to rent from us.
Merry Christmas from Gran Turismo - Celebrating 20 years in 2024
Merry Christmas from Gran Turismo - Celebrating 20 years in 2024
The next season marks an anniversary for us, we have now been organising events for over 20 years.
Lotus vs Airplane - Who would win?
Lotus vs Airplane - Who would win?
Back in 2015, we raced a sportscar against an aeroplane on an airstrip in Sweden.
A night in The British Museum
A night in The British Museum
We spent an evening in the most important museum in the world. Here's how it went.
The absolute horror to ride in a Formula One car
The absolute horror to ride in a Formula One car
That time Peter got brutalised by a Formula One car on Yas Marina circuit
50 000 kilometres in 2023 - Here is the fast fleet of Gran Turismo
50 000 kilometres in 2023 - Here is the fast fleet of Gran Turismo
We do as we teach. Over 50 000 kilometres with our fleet of supercars in 2023.
No pulse: How Saab Turbo inspired a medical revolution
No pulse: How Saab Turbo inspired a medical revolution
The human body is fantastic, but it has it's weak points. A team of doctors decided to make it better.
Why we absolutely hate Dolphins
Why we absolutely hate Dolphins
They are some of the meanest and nastiest mammals that have ever existed
Here are the most common reasons for road rage and how to avoid it
Here are the most common reasons for road rage and how to avoid it
Please admit it. There have been times when you have wanted to murder someone next to you in traffic.
Do NOT wear Hawaii shirts at Lamborghini events
Do NOT wear Hawaii shirts at Lamborghini events
How not to dress at an elegant event invited by Lamborghini
Here is why I hate touchscreens
Here is why I hate touchscreens
The trend of big touchscreens in cars is a gigantic problem
The world’s most beautiful roads are in Switzerland
The world’s most beautiful roads are in Switzerland
Here is the holy trinity of Swiss alpine roads.
The legendary Rolls-Royce incident in Sweden in 1986
The legendary Rolls-Royce incident in Sweden in 1986
That time when Rolls-Royce went well out of their way to keep a client happy
Did the Ferrari Museum go too far?
Did the Ferrari Museum go too far?
How the Ferrari Museum coerced Marek to donate his car
Downforce is dark magic
Downforce is dark magic
I lost my downforce virginity recently. Here's how.
A postcard from Rome and The Vatican
A postcard from Rome and The Vatican
On March 23, we did a private tour of the Vatican.
Meet James Holm, our in-house photographer
Meet James Holm, our in-house photographer
Arguably the best automotive photographer in Scandinavia, James has been our event photographer since over a decade.
Houston, we have a massive problem
Houston, we have a massive problem
I love flying. This particular flight though, every pilot's nightmare became my reality.
Porsche is developing a hybrid 911
Porsche is developing a hybrid 911
It will utilize the latest hybrid technologies from the 919 Hybrid
Alfa Romeo is working on a new supercar
Alfa Romeo is working on a new supercar
They are pursuing a new Alfra Romeo tipo 33
Wallypower 118 - the coolest luxury yacht in the world
Wallypower 118 - the coolest luxury yacht in the world
Meet the luxury yacht from the movie "The Island"
Did you know? Rolex was founded in London.
Did you know? Rolex was founded in London.
The story of Rolex goes far beyond luxury watches.
The Ferrari F356 is the best Ferrari you never heard of
The Ferrari F356 is the best Ferrari you never heard of
Over the years, the F356 became one of the most sought-after cars in the world.
Sued by Ferrari because they deserved it
Sued by Ferrari because they deserved it
Guess what? Ferrari will sue you if you use their brand in a malicious way
Mr Bond, you have what the Greeks call thrasos
Mr Bond, you have what the Greeks call thrasos
Why James Bond films are so important.
The bizarre naming convention of Ferrari cars
The bizarre naming convention of Ferrari cars
Have you ever wondered how Ferrari determines the name for their cars?
I have no idea, I just stole the Lotus from a brat at Stureplan
I have no idea, I just stole the Lotus from a brat at Stureplan
The flashing blue light in the rear-view mirror approached at breakneck speed. Then I saw that the police blocked the road.
How to go from zero to owning a Ferrari in just one year
How to go from zero to owning a Ferrari in just one year
Dreaming about a Ferrari? Here is how you can make it happen in just one year.
Why the adorable Fiat 126p is the best car in the world
Why the adorable Fiat 126p is the best car in the world
Forget supercars like Lamborghini and Ferrari. The best car in the world is the Fiat 126p. Bear with us and let us explain.
The best pictures from 2022 - Places 1 to 20
The best pictures from 2022 - Places 1 to 20
As every year, we select the best pictures from the season. Here are places 1 to 20.
Mister Kawasaki and the most expensive chicken wings in the world
Mister Kawasaki and the most expensive chicken wings in the world
When you have unlimited money, amazing things can happen.
More stories

La Guida - The Supercar Owner's Guide to Europe

Our favourite roads, hotels, restaurants and places to visit

Hotel Il Pellicano
Hotel Il Pellicano
Without a doubt one of the most luxurious hotels on the Mediterranean.
D955 - Jabron to Montferrat
D955 - Jabron to Montferrat
A fun road north of Saint-Tropez
Hotel Santavenere
Hotel Santavenere
A luxury hotel in Maratea with a beach and a gigantic garden
More locations

Events Calendar

Beautiful road trips and famous racing tracks since 2002. Supercars only.

Gran Turismo Adriatica
4-12 May 2024
Croatia - Bosnia - Montenegro - Slovenia
Fully booked
Special Event Maranello
29-31 May 2024
Maranello, Italy
Fully booked
Gran Turismo Nurburgring
3-6 June 2024
Nurburgring, Germany
Fully booked
Gran Turismo Riviera
9-14 June 2024
Forte dei Marmi - Santa Margherita - Monaco - St Tropez
Fully booked
Gran Turismo Polonia
24-30 June 2024
Poland
Fully booked
Gran Turismo Dolomiti
29 August - 2 September 2024
Treviso - Cortina - Bolzano - Garda Lake
Fully booked
Gran Turismo Europa
8-15 September 2024
St Moritz - Andermatt - Lugano - Monaco - Saint Tropez
Fully booked
Gran Turismo Italia
22-28 September 2024
Bologna - Florence - Portofino - Barolo - Iseo - Como - Garda
Fully booked
Gran Turismo Toscana
9-13 October 2024
Florence - Chianti - Lucca - Florence
Fully booked
Special Event Cairo
6-8 November 2024
Cairo, Egypt
Gran Turismo St Moritz
10-14 February 2025
St Moritz, Switzerland
Fully booked
Gran Turismo Adriatica
3-11 May 2025
Opatija - Trogir - Mostar - Tivat - Tirana - Skopje - Sofia
Gran Turismo Nurburgring
Spring 2025
Nurburgring, Germany
Gran Turismo Riviera
8-13 June 2025
Forte dei Marmi - Santa Margherita - Monaco - St Tropez
Gran Turismo Sardinia
19-26 September 2025
Sardinia, Italy
Fully booked
The Drivers Collection
Contact us

While our head offices are in Geneva, Switzerland, the team is spread throughout Europe: Sweden, Poland, Italy and Croatia. Please select the appropriate team member to contact below.

For general enquiries, you can always use info@granturismo.org. For event registrations, please use registry@granturismo.org.

Justyna Weclawiak Justyna Weclawiak
Head of Event Organisation
+48 509 706 651
Björn Lagercrantz Björn Lagercrantz
Head of Finance
+46 (0)70 844 64 00
Michal Weclawiak Michal Weclawiak
Event Coordinator
+48 602 134 467
Zdravko Anticic Zdravko Anticic
Head of Content Creation
+385 (0)91 917 32 77
Pietro Bonuccelli Pietro Bonuccelli
Supercar Fleet Manager
+39 349 888 33 89
Marcin Jellinek Marcin Jellinek
Head of Special Events
+48 519 189 081
Nicolas Grandi Nicolas Grandi
Official Photographer
+39 347 917 42 70
Peter Ternstrom Peter Ternström
Founder and President
+39 331 332 50 80