Stories > 12 things to do in Italy for the hardcore Ferrari fan
12 things to do in Italy for the hardcore Ferrari fan

12 things to do in Italy for the hardcore Ferrari fan

Published 2021-01-06 by Peter Ternström

Love everything Ferrari?

Here are twelve things to do and visit on your next trip to Italy. Before we start, you should know that the entire Italian supercar industry is concentrated between the cities of Modena and Bologna in the region Emilia-Romagna.

No matter which Italian brand is your favourite, everything you want to see and do is here. Maserati's factory is located in Modena. Ferrari has its production in Maranello and Lamborghini in Sant'Agata.

All of these companies are located within a radius of 30 kilometers. There are also hundreds of more or less well-known subcontractors in the region. An example is Schedoni, which manufactures exclusive luggage sets to nearly all supercar brands.

1. Museo Ferrari

If you are in Maranello we would highly recommend Museo Ferrari. It is centrally located in the village. The museum has been around for a few years, and the exhibition has been expanded on several occasions. Most recently, the museum was expanded with a whole department dealing with F1 and racing. It is impressive. Many of the most important cars built, both racing and street cars, are exhibited in the same place.

2. The famous factory gate

Ferrari's old factory entrance is worth seeing. It is this entrance that you recognize from pictures. Do not stay too long in front of the gate; Take a photo for the family album and drive away.

3. Ferrari store

On the other side of the street from Ferrari's old factory gate is the Ferrari store. The only souvenir shop you really need to visit – Ferrari's own huge merchandise store. Here you will find lots of gadgets to buy and bring home. Everything from clothes and hats, to watches and ornaments made from used F1 parts.

4. Ferrari factory visit

Do you want to visit the factory? It is absolutely possible. There are guided tours of the factory every day. The factory visit must be booked in advance on the Museo Ferrari website. Don't forget that photography is banned after you pass the gate to the factory. For tourists, there is a bus tour. You never get off the bus.

Guided tours on foot are reserved for car owners and prospective customers. These tours are booked exclusively through Ferrari's dealer network.

5. Ristorante Montana

If you are in Maranello, this is a really good option for lunch or dinner. Ristorante Montana is located near the Fiorano racetrack. Any day of the week you will be sitting at the table next to some Ferrari officials. We have seen Luca di Montezemolo, Fernando Alonso and Jean Todt here. Great food and very nice environment. The walls are adorned with memorabilia from the F1 circus.

6. Abetone Pass (Passo dell'Abetone)

This insanely fun mountain pass just south of Maranello were the unofficial proving grounds for many Ferrari models and the favourite road of Enzo Ferrari. We visit this road at least two or three times every season with Gran Turismo Events. It is absolutely brilliant.

7. Caffe Concerto

This is a cafe and restaurant on the central square in Modena. The buffet they serve for lunch is legendary. Don't forget to save some space for dessert.

8. Enzo Ferrari Museum

In Modena, there is a large museum dedicated to Enzo Ferrari. It serves as a complement to the more brand oriented museum in Maranello. If you have time, do both museums. If you are short on time, the museum in Maranello will do nicely on its own.

9. Maranello Palace

This is a hotel just across the road from the new Ferrari factory. It is not in classical Italian luxury style, but it has one fantastic feature - its location. It puts you right smack in the middle of everything Ferrari. It is also the official hotel where all visiting customers and remote employees of Ferrari stay.

10. Imola racetrack

If you have time and a car, a visit to this amazing circuit is a good idea. Together with Monza and Mugello, it is considered one of the most beautiful circuits in Italy. The official name is "Autodromo di Enzo e Dino Ferrari". It is also an important pilgrimage spot for fans of Ayrton Senna.

11. Pavarotti's favourite restaurant

Another important restaurant near Maranello is Ristorante Europa 92. This was Pavarotti's favourite restaurant, and you can have his signature menu. Delicious. It is situated south of Maranello on the way to Abetone Pass.

12. Panini Collection

Now a little secret. Panini Collection. The Panini family invented the football card system in the 1980s. They made an absolute fortune with this, and invested their money in the most incredible car collection. It is mostly Maserati, but still a fantastic visit. It is also completely free of charge.

Welcome to Italy!

Peter Ternström
peter@granturismo.org

Locations mentioned in the story

Panini Collection
Museum in Modena (Italy)
Schedoni
Factory in Modena (Italy)
SS12 - Abetone Pass
Road in Tuscany (Italy)
Ferrari Store Maranello
Attraction in Maranello (Italy)
Ristorante Montana
Restaurant in Fiorano (Italy)
Caffé Concerto
Restaurant in Modena (Italy)
Museo Ferrari
Museum in Maranello (Italy)
Ferrari Factory gate
Attraction in Maranello (Italy)
Ristorante Europa 92
Restaurant in Modena (Italy)
Subscribe to our newsletter

The latest news and stories. All the best roads, hotels and restaurants. Invitations to exciting events. Be the first to know by subscribing to our newsletter.

Mondo Gran Turismo

The latest news and stories from the world of Gran Turismo

Congratulations - The Famous Vespa turns 75 years this year
Congratulations - The Famous Vespa turns 75 years this year
Say HELLO to the new Ferrari 296 GTB
Say HELLO to the new Ferrari 296 GTB
A postcard from the Riviera
A postcard from the Riviera
Gran Turismo Polonia confirmed for 1-7 of July
Gran Turismo Polonia confirmed for 1-7 of July
Ten myths from the world of luxury and travel that are simply not true
Ten myths from the world of luxury and travel that are simply not true
Did you know? There is a race track on a rooftop in Turin
Did you know? There is a race track on a rooftop in Turin
Celebrate with us on the Riviera with a Ferrari F8 Spider
Celebrate with us on the Riviera with a Ferrari F8 Spider
The best secret spots in Italy few tourists will ever find

The best secret spots in Italy few tourists will ever find

Gran Turismo Riviera confirmed for June
Gran Turismo Riviera confirmed for June
The greatest April Fools' joke ever
The greatest April Fools' joke ever
The digital nomad’s guide to Montenegro
The digital nomad’s guide to Montenegro
Austria to implement their own vaccination passport
Austria to implement their own vaccination passport
Digital Green Certificates are happening
Digital Green Certificates are happening
Sardinia is our new destination for 2022
Sardinia is our new destination for 2022
Happy Birthday to Lamborghini Countach - 50 years old this week
Happy Birthday to Lamborghini Countach - 50 years old this week
Why you should spend your next winter in Italy
Why you should spend your next winter in Italy
Here is all we know about the coming Ferrari 812 GTO
Here is all we know about the coming Ferrari 812 GTO
How a brand new Ferrari got ruined by a vomiting passenger
How a brand new Ferrari got ruined by a vomiting passenger
The secret behind a great cup of coffee (no one has told you about)
The secret behind a great cup of coffee (no one has told you about)
Six things you may not know about Ferrari
Six things you may not know about Ferrari
More stories

Testimonials

Maciej Spychal
Maciej Spychal
Porsche GT3 master
"The Gran Turismo experience is much bigger than the sum of its parts. You can visit all the places on your own but going there with GranTurismo gets you an experience you can’t put a price on."
Peter Stavling
Peter Stavling
Photographer
"Nothing beats Peters events if you like super cars and a crazy time. Both thumbs up from me!"
Jonas Carlsson
Jonas Carlsson
Nürburgring Fan
"Gran Turismo's events on the Nürburgring and in Poland has been an annual must-do tradition since over a decade now. Highly recommended!"
Alrik Söderlind
Alrik Söderlind
Chief editor, auto motor & sport
"The best organizer of crazy car events in the universe. Again. As every year. Enough said!"
The Drivers Collection

Events Calendar

Beautiful road trips and famous racing tracks since 2002. Supercars only.

Gran Turismo Riviera
8-13 June 2021
Forte dei Marmi - Portofino - Monaco - St Tropez
Fully booked
Gran Turismo Due Miglia
16-19 June 2021
Viareggio - Grosetto - Arezzo - Florence - Bologna
Fully booked
Gran Turismo Polonia
1-7 July 2021
Wroclaw - Krakow - Warsaw - Poznan
Fully booked
Gran Turismo Adriatica
11-19 July 2021
Slovenia - Croatia - Bosnia - Montenegro - Serbia
Fully booked
Gran Turismo Spa
9-12 August 2021
Spa-Francorchamps
Fully booked
Gran Turismo Europa
28 August - 5 September 2021
Kitzbuhel - Cortina - St Moritz - Monaco - St Tropez
Gran Turismo Nurburgring
6-9 September 2021
Nurburgring, Germany
Gran Turismo Italia
11-19 September 2021
Trieste - Cortina - Como - Modena - Chianti - Rome
Fully booked
Gran Turismo Toscana
12-17 October 2021
Maranello - Florence - Grosseto - Lucca
Gran Turismo St Moritz
January 2022
St Moritz, Switzerland
Fully booked
Gran Turismo Riviera
6-10 June 2022
Forte dei Marmi - Portofino - Monaco - St Tropez
Gran Turismo Sardinia
15-20 June 2022
Sardinia, Italy
Fully booked
Gran Turismo Verso Maranello
23-30 July 2022
Scandinavia - Warsaw - Prague - Cortina - Maranello
Contact us

While our head offices are in Geneva, Switzerland, the team is spread throughout Europe: Sweden, Poland, Italy and Croatia. Please select the appropriate team member to contact below.

For general enquiries, you can always use info@granturismo.org. For event registrations, please use registry@granturismo.org.

Peter Ternstrom Peter Ternström
President
+46 (0)70 530 06 89
Justyna Weclawiak Justyna Weclawiak
Head of event organisation
+48 509 706 651
Michal Weclawiak Michal Weclawiak
Event coordinator - General
‭+48 602 134 467‬
Chiara Mannucci Chiara Mannucci
Event coordinator - Italy
+39 346 763 22 74
Zdravko Anticic Zdravko Anticic
Event coordinator - Balkans
+385 (0)91 917 32 77
Pietro Bonuccelli Pietro Bonuccelli
Supercar fleet manager
‭+39 349 888 33 89‬
Marcin Jellinek Marcin Jellinek
PR and Media
+48 519 189 081
Joakim Niss Joakim Niss
Head of merchandise
‭+46 (0)70 468 60 75‬
James Holm James Holm
Photography
+46 (0)70 713 71 42